I care deeply about helping organizations define their identity and voice so they can present themselves consistently, clearly and simply and generate support internally and externally.


I am an award winning strategic creative thinker with over 30 years of experience in brand identity, advertising and non-profits. I've worked at agencies such as Grey, Deutsch, JWT, Gotham and Siegelvision. I have experiences with health care, beauty, packaged goods, non-profits, financial, entertainment, art museums and foundations. Some of the organizations I've worked with are The Robin Hood Foundation, Bank of America, Goldman Sachs, Reebok, Hennessy, Chase, AT&T, Sony Ericksson, American Express, Microsoft, Air France, Maybelline, City University of New York, Fashion Institute of Technology, Kindercare, Womankind, Breaking Ground, Korean American Community Foundation, SAGE Advocacy and Services for LGBT Elders, International Institute of Education, New American Leaders Project, New York City Mayor's Office, ParentChild+, John Jay College and Breaking Ground. 


I was born in Taiwan and moved to the U.S. when I was 11years old.  I used drawings to make friends at school. That experience taught me the power of visual communication and it became my passion. I speak fluent English and Mandarin Chinese. I studied art and business at Cornell University.  I studied advertising at School of Visual Arts.  I have exhibited my paintings in galleries and museums around the world.