
Hi, There! Thank you for visiting my website to learn a bit about my passions.
I’ve spent the last 35+ years blending creativity and strategy to help brands shine. My career has taken me through some of the best agencies out there—Grey, JWT, and Deutsch, to name a few—working on everything from corporate giants like Bank of America, Goldman Sachs, Chase, At&T, American Express, to a little tech company called Microsoft.
Despite of it all, I’ve always been drawn to work that makes a difference. At the Robin Hood Foundation, I poured my heart into branding their legendary concerts like the 12.12.12 Concert for Sandy Relief, Black Eyed Peas at Central Park, and their star studded galas.
As Chief Creative Officer at Siegelvision, I partnered with organizations such as CUNY(City University of New York), IIE (International Institute of Education, ParentChild+, Kindercare, and the New York City Mayor’s Office’s Affordable Housing Program.
In 2020, I founded Brand Justice, uniting a talented collective to work with organizations tackling society’s toughest challenges—homelessness, mental illness, child welfare, LGBTQ+ elder care, education, and gender equity— Clients include Breaking Ground, SAGE, Fordham School of Law, Graham Windham, Vassar College, Women Democracy Lab, and Echoing Green. My unofficial job title? “Chief Optimist Officer”
I was born in Taiwan and moved to the U.S. at the age of 11, where I learned the power of visual communication to make friends!. That early spark led me to Cornell University, where I studied art and business, and later to the School of Visual Arts for advertising. I’ve exhibited my paintings in galleries and museums around the world.
Outside of work, I co-founded the Dinner Guys Giving Circle, raising funds to support AAPI LGBTQ+ issues. I’m also proud to have served on boards like the Stonewall Community Foundation and SeaChange Capital Partners.
In all, I love solving big challenges, creating meaningful change, and having a good laugh along the way.
Now you got to know me, I would love to learn a bit about YOU. Click the contact button and send me an email.