I help organizations define their identity and voice so they can present themselves consistently, clearly and simply to generate supportive behaviors internally and externally.


I am an award winning strategic creative thinker with over 30 years of experience in brand identity, advertising and non-profits. I've worked at agencies such as Waring & LaRosa, Grey, Gotham, Deutsch, JWT and Siegelvision. I have experiences with financial, technology, health care, beauty, packaged goods, nonprofits, entertainment, arts and foundations. Some of the organizations I've worked with are Bank of America, Goldman Sachs, Chase, American Express, Microsoft, Sony Ericksson, Reebok, Hennessy, IMS, AT&T, Microsoft, Air France, Bausch&Lomb, Hampton's Inn, Liz Claiborne, Maybelline,


My passion for purpose driven work led me to working at the Robin Hood Foundation.  As the Chief Creative Officer at Siegelvision, I worked with numerous organizations fighting for social and equity justice: City University of New York, KinderCare, Womankind (Anti-Domestic Violence), Breaking Ground (Homeless Supportive Housing), Korean American Community Foundation, Just Capital, SAGE Advocacy and Services for LGBT Elders, IIE (International Institute of Education), Fashion Institute of Technology, New American Leaders Project, CACF (Coalition for Asian American Children and Families), New York City Mayor's Office's Affordable Housing Program, ParentChild+ and John Jay College.


I was born in Taiwan and moved to the U.S. when I was 11years old. While learning to speak English, I drew to communicate with other children at school. That experience taught me the power of visual communication and it became my passion. The skills I've acquired to reconcile my own multi-layered identity gave me a passion to the brand identity business.  I was the Director of Diversity at GothamI speak fluent English and Mandarin Chinese. I studied art and business at Cornell University.  I studied advertising at School of Visual Arts.  I have exhibited my paintings in galleries and museums around the world.

As the founder of the Dinner Guys Giving Circle, my friends and I raised money and funded under resourced Asian American and Pacific Islanders LGBT organizations.  I was named by AAPIP (Asian American Pacific Islanders in Philanthropy) as one of the top 25 Leaders in Action.  I am currently a Board Member of the Stonewall Community Foundation and SeaChange Capital Partners.