For 40 years, I’ve used strategy, creativity, and design to help organizations clarify who they are, what they stand for, and how they show up in the world.
Born in Taiwan, I moved to the U.S. at age 11 without speaking English. I discovered the power of visual communication by using drawings to make friends. That early experience shaped a lifelong belief that creativity can build understanding, connection, and belonging.
My work has spanned business, culture, education, and social impact, partnering with organizations including Microsoft, American Express, AT&T, Bank of America, Kindercare, and Goldman Sachs to nonprofits and higher-education institutions such as the Robin Hood Foundation, CUNY (City University of New York), the Institute of International Education (IIE), ParentChild+, College Board, Union Theological Seminary, Fountain House, Breaking Ground, Graham Windham, Echoing Green, and the NYC Mayor’s Affordable Housing Program.
I have been an invited guest speaker at NYU Wagner Graduate School of Public Service, Baruch College, Fundraising Day New York, NTEN (The Nonprofit Technology Enterprise Network), and Social Media Week.
I studied at Cornell University and the School of Visual Arts, and I have served on the boards of the Stonewall Community Foundation and SeaChange Capital Partners. My artwork has been exhibited globally, and today I remain an avid contemporary art lover. Want to explore NYC galleries? I’m your guy.
I founded Brand Justice, a brand consulting firm I founded in 2021 to bring those experiences together around a simple belief: the strongest brands know what they stand for, have the courage to act on it, and never lose sight of the humans they serve.
And when I’m not thinking about branding and marketing, you’ll usually find me looking at contemporary art somewhere in the world.